Try this exercise for your company and personally.

For Midwest Laboratories,  I selected the following words and their definitions.

Innovative – Forward Looking in 2010, focus on the best service

Substantiate – Establish the truth and be an advocate for learning and educating ourselves and others

Reveal- Tear down walls, continue to build relationships and meet needs of clients.

In 2010, these are the words that will be used to determine if our company is headed in the right direction.

By the way on a personal note, I have four guiding words.

Energetic – Work to be strong and effective

Passion – Strong emotion

Succor – To give assistance

Resolve  – To deal with and come to a definite decision

Over the course of the next 48 hours, (Read Michael Libbie’s Post- Dec 30, 2009)  my goal is to finish the exercise presented by Chris Brogan.

Source: Determine 3 guiding words for my efforts in 2010.

2010 – Three Guiding Words