Location, Location, Location – It used to be that companies only served clients within a certain distance of their location. From here, companies would add additional locations to meet consumer demands. Now, companies have clients in many different states.
I talk to many marketing companies and production facilities and most of their clients are outside of their state. The landscape has truly changed. This is great for clients. Have you ever wanted a solution and wanted to put the information out for others to respond to? My advice, try LinkedIn. I submitted a question two weeks ago and received over 30 responses in one day. It’s a very powerful tool.
Getting our name in front of clients is still a priority. Whether we are at a trade show, conference or networking event we need to get our name in front of people. Same is true online, we want people to know that Midwest Laboratories serves not only the people in Omaha, NE, but also the State of Nebraska. In addition, we have clients across the United States. Those clients are treated like next door neighbors as well.
So my question is, when someone says are you serving your local clients, I say yes, we consider all of our clients to be local regardless of proximity to Midwest Laboratories location.
