Monthly Archives: July 2010

In search of the perfect direct mail piece

Everyday I receive a few pieces of direct mail.  Most of the time, it is a postcard and most of the time it ends up in the circular file.  I don’t get too excited about free offers or graphics. I want something of value. I started thinking about this… and I came away with the…

Great Customer Experience at B Street Collision Center

Yesterday I had one of those great customer service moments…  I took my car into B Street Collision Center ,  a local body shop in Omaha, NE.  I have two pieces of chrome, one on the front bumper and one on the back bumper that keep falling off.  I had to take it in because…

Container Gardening using Recycled Plastic

Container Gardening I came across this site,  Container Gardening and thought it was pretty cool. It reminded me of my days when I wanted some trees  on my apartment deck and I would use 5 gallon buckets for keeping the tree planted in. Using Recycled Plastic Containers This site looks at which type of plants…

Project Safe Water – Help spread the word to flood victims

Program will end July 31, 2010 | Please help us spread the word to flood victims in Nebraska and Iowa. A number of flood victims have inquired about the free water testing for their homes and wells.  Right now 125 kits have been sent out as of July 14, 2010 as part of the Project…

Have you visited another company

Have you gone in and toured another company lately? What are you waiting for? You This is so critical to our success.  We can learn so much by taking the time to learn more about other companies and the way they service their clients. Just in the last year, I have visited with companies like…

Vomitoxin could be the topic again this fall

Moldy corn and fungicides may well be the big topic this coming fall according to today’s Farmgate Article. Last year this epidemic reached very high levels with the wet conditions.  Mycotoxins were a hot topic around here too.  Our analysis for molds: mycotoxins, vomitoxin, aflatoixin, Fumonisin, Ochratoxin uses state of the art LCMS  equipment. However,…

Caring with desire

(Just Added 9.45am Central)  Just Came across this 2 minute video – – Check this out!!! It fits very nicely with today’s post http://www.212movie.com /    Source  SimpleTruths.com Original Post Great customer service uses this phrase “Caring with desire” Care is that loose word that everyone uses.  “Well I care about you”  ” I don’t care…

Soil Testing – Similar to going to the dentist

Now that you have read this title your first response is huh!!! Well here is my point.  Have any of you ever received from the dentist those “color tablets” you put in your mouth that show you where you have not brushed real well and where you might possibly have a cavity. The coloring from…

Twitter and Authenticity and Transparency

Make sure you use proper ethics when using twitter as your marketing communication tool. Twitter avatar I have learned that people relate more to people than a company logo. Now, on twitter I have a company id and personal id.  Its much easier to be more authentic and real if you have your own picture…

USA Today Small Business Challenge – Poppa Ds Nuts

Poppa D’s nuts – USA Today’s  Small Business Challenge What a great story! These guys really have a great product and you can really learn quite a bit from watching their videos.  I am only posting one of several videos, but it gives you a good insight into what it takes to start and run…