Let me first start off by saying, I think today’s press conference is getting way too much attention. “My guess is that Tiger will be taking some time off from golf until he is ready to come back. ” I will be surprised if it is more.
Lessons Learned from Tiger’s actions:
Connections
Who you connect with as a company can have a positive or negative press?
Everyone connected with Tiger is being dragged through the mud. Accenture, former sponsor for Tiger is getting negative press for dropping Tiger. Some people are mad at Nike for sticking with Tiger.
Actions of our employees
Our employee actions can ultimately affect a company’s brand. The conduct of our employees, if inappropriate can have a negative impact company’s image and could result in a potential lawsuit. In addition posts on Facebook, Twitter or YouTube can ultimately have an effect on the company’s image if the company’s name is linked to the video, post or microblog. Great care and education is needed. Transparency is very evident today.
More Lessons Learned -Added 12.56pm
Transparency is here…News travels fast…
Think twice about your actions..You never know how far the ramifications may be…
For now, connections and actions can speak louder than words.
